Marketing Portfolio

MARKETING

Visual and digital marketing manager. B2B partnerships, lifecycle campaigns, growth marketing, and email strategy — built and shipped across Kin Insurance, Root Insurance, Branch Insurance, and Tech for Campaigns.

Real Work

CASE STUDIES

01 Kin Insurance

KIN + BETTER.COM
B2B PARTNERSHIP

Objective

Test into a cross-selling B2B partnership to determine future partnership viability. Target Kin homeowner customers with a co-branded HELOC offer from Better Mortgage.

My Role

Led the B2B marketing relationship with the Better.com team. Identified an ideal customer cohort of 45,000 Kin customers using first-party data. Partnered with the creative team on copy and design assets. Hard-coded HTML & CSS emails in Customer.io, segmented and built audience lists, QA'd campaigns, launched, and measured results.

Customer.io HTML / CSS Email First-Party Data Audience Segmentation B2B Partnerships
02 Branch Insurance

REFERRAL DASHBOARD
LAUNCH & EMAIL SERIES

Objective

Drive adoption of a new customer referral tool, making it easier for Branch Insurance customers to share referrals and earn rewards — while giving the internal team better visibility into referral metrics.

My Role

Led growth marketing team referral planning. Worked with engineering to strategize, build, and test the referral platform. Partnered with the creative team on copy and design. Hard-coded HTML & CSS emails in Customer.io, built out API-triggered workflows for dashboard automations, segmented audiences, QA'd campaigns, launched, and measured results.

Customer.io Friendbuy API-Triggered Automation HTML / CSS Email Growth Marketing Engineering Collaboration
03 Root Insurance

ROOT + CARVANA
B2B PARTNERSHIP

Objective

Target new Carvana car buyers with a co-branded email drip campaign to cross-sell Root auto insurance at the moment of highest purchase intent.

My Role

Strategized with the joint B2B team. Partnered with engineering to ensure data sharing between Carvana and Root to power dynamic content personalization (car make/model populated per recipient). Partnered with the creative team on copy and design. Hard-coded HTML & CSS emails in Braze, QA'd campaigns, launched, and measured results.

Braze Dynamic Personalization HTML / CSS Email B2B Partnerships Cross-sell Strategy
04 Root Insurance

HUMOR-DRIVEN
LEAD RE-ENGAGEMENT

Objective

Activate cold leads at the moment they were most likely back in the insurance market — using a creative, humor-first approach to cut through inbox noise and restart the conversation.

My Role

Strategized with product and marketing teams on timing and audience targeting. Drove the humor-forward creative brief — leaning into the "good things are just as good a little later" concept. Partnered with the creative team on copy and design. Hard-coded HTML & CSS emails in Braze, segmented and built audience lists, QA'd campaign, launched, and measured results.

Braze HTML / CSS Email Lifecycle Marketing Creative Strategy Audience Segmentation
05 Tech for Campaigns

CURTIS FOR OHIO
EMAIL PROGRAM

Objective

Lead email strategy for the Mark Curtis Ohio House District 35 campaign — driving donor engagement, fundraising, and voter outreach from launch through Election Day.

My Role

Served as Team Lead, Email Marketing (volunteer) through Tech for Campaigns. Managed the full email program: strategy, segmentation, copy direction, A/B testing, and reporting. Ran 42 sends to 685 subscribers, achieving a 38% average open rate and raising $2,245. End-of-month urgency messaging drove 37% of total revenue. Issue-focused emails on public education and school vouchers drove the highest engagement. Red CTA buttons with standard donation amounts lifted donations 19% above average.

Email Strategy A/B Testing Audience Segmentation Fundraising Campaigns Analytics & Reporting Political Campaign Marketing ActBlue Landing Page Optimization
claude — chrismackler-website

USER

"Can we add a case study in the marketing section around AI usage — specifically, making this website with Claude Code"

CLAUDE

Love this idea — it's a genuine differentiator for a marketing manager. Let me build it out...

5

Pages Built

0

Lines Written Manually

06 Personal Project

THIS WEBSITE,
BUILT WITH AI

Objective

Design and build a complete personal portfolio site from scratch — without writing a single line of code manually. Use Claude Code (Anthropic's AI coding tool) as the sole development engine, directing the entire build through natural language.

My Role

Acted as creative director, product manager, and content strategist — all through conversation. Defined the information architecture, design system, and brand voice. Directed Claude Code to build 5 fully responsive pages with a custom lightbox, scroll animations, photography galleries, and marketing case studies. Iterated on layout, copy, and features in real time — pulling in real photos from my existing site, writing my own content, and making design decisions at every step. Zero manual code written. Shipped from blank folder to live portfolio entirely through AI collaboration.

Claude Code AI-Directed Development HTML / CSS / JS Creative Direction Content Strategy

Capabilities

WHAT I DO

LIFECYCLE & EMAIL MARKETING

End-to-end email execution — strategy, HTML/CSS build, segmentation, QA, and measurement. Fluent in Customer.io, Braze, Iterable, Kit, and HubSpot, including API-triggered automations and dynamic personalization.

B2B PARTNERSHIPS

Owning cross-functional B2B marketing relationships — from strategy and data sharing agreements to co-branded creative, launch, and post-campaign analysis.

VISUAL DIRECTION

Art direction informed by professional photojournalism. I brief creative teams from both sides — as a marketer who knows what works strategically, and as a photographer who knows what works visually.

GROWTH MARKETING

Referral programs, re-engagement campaigns, and cross-sell funnels. Worked with engineering teams to instrument tracking, build automation workflows, and optimize conversion.

CONTENT & COPY

Writing campaigns that actually get opened — from humor-driven re-engagement to data-backed B2B partnership pitches. I write the brief and often the copy itself.

ANALYTICS & MEASUREMENT

Google Analytics (certified), Google Ads Search (certified), SharpSpring Marketing Automation (certified). Segmentation, A/B testing, and translating performance data into next-campaign insights.

Certifications

GOOGLE ANALYTICS

Individual Qualification · 2019

GOOGLE ADS SEARCH

Certified · 2019

MARKETING AUTOMATION

SharpSpring Essentials · 2019

SEO FUNDAMENTALS

StackSkills · 2019

The Differentiator

A MARKETER WHO
CAN PICK UP A CAMERA.

Most marketers outsource their visual content. I spent a decade as a professional photojournalist — including five years as VP Biden's Official Photo Editor at the White House — before moving into marketing management.

That means I bring something most marketing managers can't: I understand visually, not just strategically. I know what makes an image work, what makes a campaign feel authentic, and how to brief a creative team because I've been on both sides of the brief.

READY TO
BUILD SOMETHING?

Let's create a campaign that actually moves people.

Start a Conversation